Thursday, September 19, 2013

Steve Jobs Thoughts on Life

People might see different things in life. But the way Steve Jobs see the world is different.

"Life can be much broader once you discover one simple fact, and that is, everything around you that you call life was made up by people that were no smarter than you ... the minute that you understand that you can poke life ... that you can change it, you can mould it ... that's maybe the most important thing."

We can stick to the old perception of life is by default or we can change the way we look at things.

"And once you learn that, your life will never be the same again."

Watch the following video.

Monday, September 16, 2013

Pitching: The Elevator Pitch and 6 Successor for E-Pitch

Elevator Pitch - was originally introduced in this world in 1853 by Elisha Otis. The designed of elevator back then is not much different from the theory of Archimedes which using pulley. The problem with this design is when the rope got cut-off which might cause in fatal or the damage of whatever inside the elevator. Otis invented a patent to safeguard the elevator when the rope fails, a brake activate to prevent it from falling down.

Have you ever seen deals secured
in an elevator these days?
But the problem during that time, people are still skeptical about it. So Otis decided to conduct a demo in one conference. He demonstrated the elevator going down from top. While explaining (or pitching) in the elevator, he cut-down the rope. Everyone is panic - but the magic happened. The elevator did not fall down. There it goes the first elevator pitch in the world.

Elevator Pitch

In many sales courses, the instructor will introduce to you the elevator pitch. The idea of elevator pitch is when you came across someone, how are you going to promote your product and services within a very short period of time. Maybe 1 minute or 2.

In one of the course that I attended, Sales and Leadership Mastery (back in 2010), Blair Singer who is also Kiyosaki's Rich Dad's advisor shared with us the e-pitch technique. What do we need to do in our e-pitch?
We need to establish our credibility.