Tuesday, August 4, 2015

Problem Solving vs Problem Finding

I read an article of what employers want from the graduates. And one of the answer is problem solving skills. Is problem solving still the critical skills that industry really want?

There is an interesting research that explains this. In his book - To Sell is Human, Daniel Pink explain on a study by the Conference Board -  a well regarded Business Group in the US. They provide a survey to Employers and Education Superintendent, and asked them to rate the cognitive capacities that are most important on today's workforce.

Interestingly, both group are not on the same page. Education superintendent ranked 'Problem Solving' as no.1 but the employer executives ranked that as no. 8. They ranked the most important skills are 'Problem Identification.'

Sunday, August 2, 2015

5 Marketing Lessons that I learned from Jay Abraham

"There are only two things in a business that make money - innovation and marketing. 
Everything else is cost."

- Peter Drucker

A photo of me with a replica of Jay Abraham
I attended a session with Jay Abraham, the legendary marketing guru. Some might called him the marketing wizard because of his ability to think of marketing strategies in any kind of business. While I posted some of the photos on the social media, some of my friends were asking me, "what did you learned from Jay Abraham?" 

To answer that questions, I decided to create this post so that it will benefits more people. I list down 5 most important lessons that I learn from that session.

1. Force Multiplier Effect
This is a strategies that Jay mentioned he model it from the military. Imagine you are in military, your enemy will have a certain kind of defence. It is not easy to break through that defence. But if you have a strategy to attack from multiple angle, you might have a better results.

This is what Jay means by Force Multiplier Effect. They attack the enemy from many force.
The goal is for that combined effect destroy the resistance.